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The Customer Loyalty Department
What would you say is the most important department within your organization? Perhaps the sales department? Or human resources? How about the customer loyalty department? Wait a minute, what? You’ve...
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Starting A Business Might Not Be As Scary As We Thought
Businesses are not as risky as we had originally thought. There is still risk and uncertainty, but the idea that 50% of start-ups go out of business in the first year is not true. In fact, 51% of new...
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What Customer Experience Could You Offer that People Would Pay Double?
Did the title of this article seem incredulous to you? Or, on the other hand, perhaps the prospect caused a bit of excitement in your mind. This article asks a variety of questions about the customer...
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January Sales – Month 1 of 12
For most businesses the Christmas holidays and January sales period is the most profitable time of year and the following months (March/April) are usually the worst. For me January is the most exciting...
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How do you choose which business model will work for your business
Part 1 of 3 You can always find new customers in a booming economy when it’s not too hard to grow through a focus on sales and marketing. But growth is hard in today’s flat market. With fewer new...
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Coca-Cola
The Coca-Cola Company has one of the most definitive band images, a company spanning 126 years that has grown by using the likes of great advertising, merchandise and a Franchise network to be sold in...
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The importance and correlation between online and off-line marketing
So whether you’re a start-up business or a young entrepreneur looking to develop his or her empire, there is something that is vitally important as part of your business plan and that is the importance...
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Interview with UpCloo Co-founder Gabriele Mittica
Describe UpCloo in under 50 words. UpCloo is a cloud-based application that helps blogs and online newspapers to get quality traffic increasing pageviews and reducing the bounce rate. After a very easy...
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Social Customer Service
Earlier this month I interviewed a candidate for one of our social media roles. In talking about his last internship with a huge technology developer, this driven recent college grad explained how he...
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5 Things You Should Know Before Launching A Startup
Entrepreneurs all have great ideas. In order to turn your great ideas into successful businesses, you must launch a startup. Startups are attractive, lucrative, but also very risky. 9/10 startups don’t...
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Introducing TheRouse
To those who haven’t stumbled across this website before I created this blog around the time i decided to move away from 7 years in real estate and venture into technology startups. The blog was a...
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StartUp Wars: Attack of the Clones
It is not just China that likes to clone things these days, Europe seems to be pretty good at it too. For decades many successful US business models and ideas – even prior to the internet – found...
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Is this the biggest startup ever?
When you visit Jet.com there’s just a landing page. When will Jet launch? followed by “very soon”. I have spoken to Dave Kerpen @ #6 and received emails to become an insider (with Dave promising to...
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5 ways to make your Twitter posts go viral
This weekend saw me talk about #ThatDress shared by many major celebrities and also see a nobody get 18,000+ re-tweets. Randomness It’sO FactO – At Indiana University, Bloomington, researchers...
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The Modern Marketer
My Last blog post was “5 Ways To Make Your Tweets Go Viral” and in recent weeks i’ve really got thinking about “Growth Hacking”. Why? Well last month i had a conversation with a FinTech company about...
View ArticleThere Goes My Career as a Self-Published Author
I just got some news which would put a dent (certainly i slice) in my plans to add another string to my bow – Ebooks are now subject to full VAT in the European Union. Taking away what my dad would put...
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The Best Social Media Marketing Book
I’ve know Dave fairly well for about 3-4 years, lately we have spoken almost weekly about books, business and life. He’s a great guy and i am excited to hear and share that his first book The Best...
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The Lean Startup Author Eric Ries is Crowdfunding His New Book
Eric Ries author of ‘The Lean Startup’ and spearhead of the lean movement is crowd funding this latest book on Kickstarter Click Here to visit the campaign Here’s a taste of some of the rewards:...
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Ello: My second thoughts
Last Thursday saw the launch of ello.co new iOS app. I have been a member of the social network for roughly 8 months, although i have only previously spent a few hours collectively on it. 8 months ago...
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